On November 18th, the maiden voyage ceremony of "China Maotai" painted passenger plane A350 was held in Guangzhou. China Maotai, which was innovated and upgraded from Kweichow Moutai, is the first A350 commercial painted aircraft of China Southern Airlines, and will also become a beautiful "business card in the air" connecting China with the world, opening a new window for Maotai's cultural communication.

Wu Rongxin, member of the party group and deputy general manager of China Southern Airlines Group, and Gao Shan, deputy secretary of the Party Committee and chairman of the trade union of Maotai Group, attended the event and delivered speeches. Yang Defeng, Party Secretary and Chairman of China Southern Airlines Group Culture Media Company, and Yang Meng, Deputy Secretary and General Manager of the Party Committee attended the event.

The cooperation between China Southern Airlines and Maotai is not only a strong alliance between the two enterprises, but also a model of cooperation between central enterprises and local state-owned enterprises. This cooperation is not only the integration of resources, but also the complementarity of advantages, which is of great significance for promoting the high-quality development of regional economy. Under the strategic background of the revitalization of the western region, the cooperation between central enterprises and local state-owned enterprises is particularly important. The launch of the A350 painted passenger plane "China Maotai" is a concrete manifestation of the cooperation between the central and local governments and the contribution of central enterprises to the revitalization of the western region, which not only adds a beautiful "business card in the air" to the Maotai brand, but also adds a unique color to the fleet of China Southern Airlines Group. In the future, I hope that the two sides will continue to join hands, give full play to their respective advantages, further integrate resources, and jointly become stronger, better and bigger, so as to build the A350 painted passenger plane "China Maotai" into a bridge connecting Maotai culture with the rest of the world, so that more passengers can feel the unique charm and vitality of the China brand during the flight.

-"China Maotai" painted aircraft is an innovative achievement of deep cooperation between China Maotai and China Southern Airlines Group. As a leader in China's aviation industry, China Southern Airlines has continuously promoted the innovation of development mode in recent years, providing passengers with a more intelligent, accurate and convenient whole-process service experience, and constantly helping more national brands such as Maotai to connect with the world. The deep cooperation between Maotai and China Southern Airlines, and the "Kweichow Moutai" jointly innovated and set sail, has become a beautiful "business card in the air". This time, the "Kweichow Moutai" was upgraded to "China Maotai", which became the first A350 commercial painted aircraft of China Southern Airlines, continuously demonstrating the brand tension of "China Maotai Xiangpiao World" and making the meaning of "flying" even better.

-"China Maotai" painted aircraft is a model of cross-border integration of China's civil aviation and liquor industry. At present, the global economic situation is complex and changeable, and all walks of life are seizing opportunities to seek growth. As the representatives of liquor industry and civil aviation industry, Maotai and China Southern Airlines have integrated their respective characteristic elements across borders through design language, making "China Maotai" a new experience space of mobile aviation wine culture, further improving the quality of consumers' journey, deeply practicing the "changing from selling wine to selling lifestyle", jointly enhancing the reputation of national brands and promoting the integrated development of wine tourism.

-"China Maotai" painted plane is an aerial bridge for China brand to spread Chinese culture to the outside world. As the "acme of wine culture", Maotai has been committed to reaching out to the whole world since it participated in the San Francisco World Expo in 1915, so that the world can taste the taste of China, know the brand of China and fall in love with China culture, which is in line with the corporate values of "respecting people, understanding and being virtuous" and the beautiful vision of "making the world fall in love with Maotai and making it fragrant in the world". In the future, it is expected that "China Maotai" will become a "new bridge" connecting China with the world, so that more and more China brands will be "neighbors to the world", and China brand stories and Chinese cultural stories will be well told in an international and fashionable language.

At the event site, with the leaders attending the meeting jointly taking the stage to push the starting device, it marked the official sailing of the A350 painted passenger plane "China Maotai". This move will open a brand-new cultural communication window for Maotai, and further promote the spread of Chinese excellent traditional culture and the international development of national brands.

This time, the painted passenger plane A350 of "China Maotai" was upgraded on the basis of the painted passenger plane A321 of "Guizhou Maotai" which was jointly operated by both parties last year, and its route coverage has also expanded from domestic to global. As the most advanced and luxurious model of Airbus aircraft, A350 aircraft will also bring passengers a brand-new flight experience with its excellent operational efficiency and comfortable cabin environment.

During his stay in Guangzhou, Gaoshan also went deep into the market, and made a field survey of Maotai Store and Airport Supermarket of Guangzhou Baiyun International Airport Co., Ltd. to learn more about the marketing and cultural construction of Maotai and Maotai-flavor series wines.